The HSL Group started from humble beginnings in 1930 when the late Mr.Lee Boon Seong established Hock Sin Leong in the Bukit Bintang area, Kuala Lumpur. A sole proprietor business retailing bicycles and electrical appliances, HSL remained a family store until Mr.Lee handed the business over to his sons in 1970.

Under this new partnership, the company began its expansion programme. In 1975 the Lee brothers' partnership was incorporated as a private limited company under the name Hock Sin Leong Sdn Bhd. Today, all retail operations are conducted under the name HSL Electrical & Electronics Sdn Bhd.

Driven by a desire to expand the business to a larger scale, in 1979 the group commenced diversification by adding a new distribution business to its operations. Pan Malaysian Enterprises Sdn Bhd, a wholly owned subsidiary of the group, started by importing various consumer electrical and electronics products and distributing to the local market.

To provide consumers with better value for money in the mid 1980s, The HSL Group arranged with OEM manufacturers locally and overseas to produce consumer electrical and electronics products comprising both audio visual and home appliances under its brand name, Telestar. Ever since the introduction of Telestar, this range of products have gained an encouraging market share in the consumer electrical and electronics industry.

In 1986 the group's distribution division was further developed with the successful appointment of Tele Marketing Sdn Bhd as the official distributor of the internationally acclaimed Telefunken audio visual products imported from Germany.

The retail division fo the HSL Group made Malaysian retail headlines in 1989 by opening the first Warehouse Concept Store in the consumer electrical and electronics products all conveniently housed under one big roof.

In 1990, distribution division of the group made a quantum leap forward when they were conferred the distributionship of one of Japan's Top Brand of Audio Visual products; AIWA. With this appointment, Pan Malaysian Enterprises Sdn Bhd expanded into Johor Bahru, Kota Bahru, Penang, Ipoh and Malacca and now serves over 250 dealers nationwide.

Placing our customers' satisfaction at the heart of the business, The HSL Group took a dynamic step by being the first in the consumer electrical and electronics industry to establish a product servicing division aimed at providing efficient after sales service to its valued customers in 1991. Electrical & Electronics Servicenter Sdn Bhd has today gained the respect, trust and confidence of its valued customers.

With the experience and knowledge gained through OEM arrangements with international and loyal manufacturers, the Group embarked on its maiden voyage to establish its own assembly operations by forming Perindustrian Fajar Sdn Bhd in 1997 giving the buiness a competitive edge with its complete range of in-house assembled products.

Being conferred with the Enterprise 50 awards in 1998 and 1999 was just reward for The HSL Group's hard work and dedication in the consumer electrical and electronics industry. Winning the award in 2 consecutive years has evolved within the group a continuous bench marking culture to meet higher standards of performance.

In this new millenium, The HSL Group is a dynamic integrated group of companies encompassing all aspects of the consumer electrical and electronics industry, with business activities ranging from assembly to distribution followed by retail and product servicing.

Today, The HSL Group comprises: 13 Companies; 4 Regional & Service Centers; over 50 Retail Outlets and 1 Assembly Complex. The Group employs a total of 522 personnel.